Tarif Homsi

Founder & CEO

From Damascus to Wall Street, my journey has been shaped by the intersection of tradition and innovation, risk and responsibility, and financial success and personal values.

Before founding NoorVest, I spent more than a decade advising high-net-worth and ultra-high-net-worth families at J.P. Morgan Private Bank and UBS. During that time, I saw a consistent challenge: sophisticated investors had access to advanced financial strategies, but few solutions allowed them to align their wealth with their faith and values.

That insight led me to co-found NoorVest—a modern Halal wealth platform offering institutional-grade portfolios, personalized financial guidance, and flat, transparent fees. With no commissions, percentage-based charges, or hidden agendas, NoorVest places our clients’ interests and values at the center of every decision.

I’m a private banker by training and a strategist and builder by instinct. My career has always existed at the intersection of markets, technology, design, and meaning. I studied economics at the University of Rochester on a full scholarship as a Renaissance and Global Scholar.

Today, my focus is clear: to establish NoorVest as a global standard for principled, professional, and forward-thinking Halal wealth management. I believe wealth should do more than grow—it should create freedom, provide peace of mind, and help families build a future worthy of the next generation.

I live in the Washington, D.C. metropolitan area with my wife, Noor, and our daughter, Julia.

NoorVest is a Registered Investment Advisor in the states of Virginia, California, Maryland, North Carolina and New York. Registration should not be construed as an endorsement or an indicator of investment skill, acumen, training, or experience.
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Disclaimers:
[1] The visuals presented are illustrative re-creations designed to demonstrate our platform’s capabilities. They are not actual screenshots and may differ in appearance or scale from the live platform.
[2] Figures shown reflect average S&P 500 performance (2015–2024) and are for illustrative purposes only. YTD yield is not indicative of NoorVest’s performance.
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The information contained on the Website should not be construed as personalized investment advice and should not be considered as a solicitation to buy or sell any security or engage in a particular investment strategy. Nothing on the Website should be construed as an offer, recommendation, or solicitation to buy or sell any security or a financial product. All statements and opinions included on the Website are intended to be current as of the date of publication but are subject to change without notice. Such statements and opinions do not necessarily represent the views of NoorVest. Investment management and advisory services are provided by NoorVest LLC to individuals who have entered into an investment advisory agreement, subject to the terms of such agreement. Please review our current Advisory Agreement, for reference. All investing involves risk, including the possible loss of money you invest, and past performance does not guarantee future performance. Past performance is not necessarily indicative of future results and there can be no assurance that any views, outlooks, projections or forward-looking statements will be achieved with respect to any investment or investment strategy. Any projected returns are deemed to be hypothetical and are based on current expectations and assumptions. Due to various risks and uncertainties, actual events, results or performance may differ materially from what is assumed in any forecast.

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